Porsche Reports Sales Increase of Over 80% | Business

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Porsche Reports Sales Increase of Over 80%

JACKSONVILLE, Fla. -- Porsches are the cars dreams are made of and now the automaker is making a surprising amount of those dreams true.

Sales are the best they've been in a long time.

"Most of it can be attributed to the roll-out of new products the Panamera and the Cayenne," said Brandon Starks, general sales manager at the Jacksonville dealership.

The base price of the Panamera, a four-door sedan, is about $74,000. On the Cayenne, a sport utility vehicle, base price is about $57,000. The Cayenne has been selling at a "torrid pace," according to the company's advertising.

"Porsche keeps launching products that people, one, enjoy driving and two, the new products are more practical than they were before so the fit into lifestyles," added Starks.

Starks said the new models have also attracted a new set of buyers. "We have people who are new to the brand; we compete fairly heavily with Audi, Mercedes Benz and BMW," he said. 

And he said many are women.

"It is actually getting close to being 50/50 especially in our area. We have a lot of women customers that just love their cars," said Starks.

The Panamera is $103,000, but Starks said Porsche plans to keep its positive economic trend going.

"The projection is Porsche will come out with more cars that are price sensitive--smaller boxster--that meets a price point that will compete with some of the other sporty luxury cars, they are going to have a different niche models," he said.

Last April, Porsche dealerships in the U.S. sold 1,747 vehicles. This past April they sold 3,172 vehicles here in the United States. It is the best April for the automaker since 2006.         







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